US Oncology Senior Manager, Pharma Strategy Insights

At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, ambitious thinking and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe.
Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week. Our Gaithersburg, MD campus is purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm, and connect on key projects.
The US Oncology Business Insights Senior Manager is accountable for developing and communicating actionable insights that optimally shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments – HCP and Consumer. The Insights Senior Manager will use sound market research along with strong analytical and critical thinking skills to support brand teams in making strategic decisions, informing brand performance and forecasts, and developing promotional campaigns, and arguments. The keys to success in this position are superlative communication, consultative, and influencing skills predicated on a strong foundation of primary market research skills and secondary data analysis proficiency. This job may require occasional travel for research.
Leadership Capabilities:

• Thinks Strategically: Quickly identifies and acts on opportunities, combining forethought with action. This is based on an understanding of the external environment and its impact on AZ and the brand.
• Assembles facts and insight to tell a cohesive story that clearly communicates the health of the business.
• Drives Performance: Holds self and others accountable for the achievement of performance expectations. Builds an environment that enables others to perform at their best.
• Acts Critically: Implements decisions quickly and effectively and champions the same in others. Pressure testing underlying courage to enable risk-taking for the business.
• Works Collaboratively: Actively builds and promotes cross-boundary collaboration to achieve better business results. Boundaries can exist between individuals, geographies, cultures, teams, functions, organizations, etc.
  

Accountabilities/Responsibilities:

• Develop, deliver, and execute market research and insight plans that support the brand strategy
• Lead primary market research design and execution (including vendor/project management) with minimal supervision
• Compile, analyze, and visualize findings from secondary marketing and/or sales data (including identification and appropriate use of data sources).
• Provide brand and market evaluation, interpretation, and communication of results synthesizing key data and insights spanning a host of different sources and types of data
• Build insightful reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications/strategic & tactical options
• Work with the Pricing and Market Access Insight team to ensure that payer insights are integrated
• Identify business needs dedicatedly and build research/analysis with foresight
• Develop and maintain market research budgets
• Maintain effective relationships with contractors and other third-party vendors through oversight of the vendor management process
• Lead KPI tracking for the brand, including brand equity and quantitative tracking
• Leverage/apply AZ insight best practices as appropriate
  

Minimum Requirements:

• Bachelor’s degree in a relevant field
• 5+ years of pharmaceutical or biotechnology experience
• 3+ years of primary market research and analytical experience applying various primary research techniques and secondary analysis to inform business decisions
• Proven ability to influence laterally and vertically
  

Preferred Requirements:

• Advanced degree in relevant field
• Pharmaceutical or consumer Insight experience
• 5+ years of primary healthcare market research experience
• Oncology experience